For the past 50 years, as a company loved by Koreans, Jinju has maintained the highly reliable quality of its products, just as its founder and former chairman, Jae-bok Park, the father of the Korean processed meat market, did business based on a firm quality-first philosophy.

“I would rather have the company incur loss and be ruined than play with food.”

Strict quality control and hygienic management were the first principles that Former Chairman Jae-bok Park always upheld as a corporate philosophy.

Throughout the decision-making process, the duties and responsibilities that come with quality improvement based on such quality-first philosophy are being emphasized more firmly than the improvement of productivity and efficiency.